Across
- 2. numerical data
- 9. a description of a customer or set of customers that includes demographic, geographic, and psychographic characteristics, as well as buying patterns, creditworthiness, and purchase history
- 10. type of primary research
- 11. data that an outside entity has already gathered
- 12. uses data to know how much they plan to use your product
- 13. the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics
- 14. describes people by their personality traits, hobbies, interests, etc
- 15. type of secondary research
- 16. describes the group of people by age, marital status, gender, etc
Down
- 1. the action or activity of gathering information about consumers' needs and preferences
- 3. an example of quantitative research
- 4. data that gathers views and attitudes
- 5. a specific group of consumers at which a company aims its products and services
- 6. where your customers live and how far are they willing to travel for your product
- 7. data that the company has collected directly or that has been collected by a person or business hired to conduct the research
- 8. the process of identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to your own business, product, and service