Across
- 2. An idea which is used to catch people's attention and make them buy something.
- 5. A letter and advertising material and which is sent to a list of people who usually have been selected and targeted.
- 8. The commentary in a TV commercial from an invisible speaker.
- 10. Your __________ towards something: what you think or believe.
- 11. An easily-recognizable and easy-remembered song or piece of music which goes together with a commercial.
Down
- 1. The act of making a product known and selling it.
- 3. Another name for a radio or TV advertisement.
- 4. A piece of plastic or paper which can be exchanged for something else.
- 6. A small amount of a product which is given away so that people can try it.
- 7. A buyer of goods and services.
- 9. The plan of a series of actions to advertise a product.