Market Research

5. Desk research is not as ....... as field research.
7. This research is using information already found out by other people.
9. An online tool to create surveys and questionnaires.
11. This type of research involves asking original questions usings surveys or interviews.
13. Field research is much more ....... than desk research.
14. The term used to describe the person buying a product or service.

1. This is the word used to describe the pulling together and analysing of results.
2. This type of research is when customers are given a sample of a food or drink product to try and offer feedback on.
3. The group of customers at whom your product or service is aimed.
4. This type of question may cause respondents to tend to give an answer which is biased by the question.
6. This is a panel of people brougt together to answer questions about a product or service.
8. The word used to describe splitting a market by age or gender for example.
10. Market researh means that effective ....... can be made.
12. A very important method/source of desk research.