Across
- 3. What a marketing map tries to find in the market
- 5. Dividing consumers by hobbies for example
- 7. Another name for the area in which you live
- 8. The name given to the study of populations
- 9. A specific group of consumers in a market
Down
- 1. Nike and Rolex are 'high' examples of this on a marketing map
- 2. These are added to a marketing map to show the position of your rivals
- 4. By aiming at the over-50's Saga Holidays segments a market using this.
- 6. Levels of money available to consumers