Marketing 1

2. provide the necessary raw materials, services, and component parts
3. all the different products a company makes or sells
6. the path a product takes from producer or manufacturer to the final user
7. indentifies a business's strengths weaknesses and the opportunities and threats it faces
11. Short, memorable group of words
12. the value of money (or its equivalent placed on a good or service)
15. Ways to increase profit
16. To maximize profits, increase market share, and to maintain an image
19. sells goods to the final consumer for personal use
20. unique or Memorable quality of a brand (mental picture, ex= apples’ apple)
21. the quantity of a product that must be sold

1. when goods or services are sold from the producer directly to the customer
4. the unique name, symbol, or design that identifies a product, service, or company
5. pricing provides items at cost to attract customers
8. prices are reduced for a short period of time to create urgency
9. decisions involve how you get your product to your customers
10. for total revenues to match total costs at a specific price
13. entails paying third-party suppliers to provide raw materials and services, rather than making them in-house
14. identifies the four stages a product goes through from the time it enters the market until, it is no longer sold
17. the word, group of letters, or numbers representing a brand that can be spoken ( for product)
18. any tangible object that consumers can purchase to satisfy needs and wants
20. supply chain management