MARKETING

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Across
  1. 4. The advancement of a product, idea, or point of view through publicity and/or advertising.
  2. 6. Used as part of a strategy to encourage consumers to buy a product. Product *** are given to the consumer free of charge.
  3. 7. Group of complementary or supplementary products marketed together.
  4. 9. Sometimes a company can try to get the *** of a major public figure to create a bigger customer base and promote their brand.
  5. 11. Formal process for the launching of a product or service with media fanfare, and following a promotional campaign.
  6. 14. Small number of people (typically 8) brought together with a moderator to focus on a specific product or topic. Focus groups aim at a discussion instead of on individual responses to formal questions, and produce qualitative data (preferences and beliefs) that may be representative of the general population.
  7. 16. Brand, product, or firm that has the largest percentage of total sales revenue (the market share) of a market.
  8. 18. An identifiable group of individuals sharing one or more characteristics or needs in a homogeneous market. Market *** generally respond in a predictable manner to a marketing offer.
  9. 19. Bringing a product or service to a targeted market which requires a lot of planning.(verb)
  10. 20. Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors
Down
  1. 1. A marketing strategy that aims to make a brand occupy a distinct ranking, relative to competing brands, in the mind of the customer.
  2. 2. Donor firm that underwrites the expense of staging a public event through contributions, and is allowed to display advertising banners or to promote itself or its products during the event.
  3. 3. One convenient and easy way to save money on merchandise and services is to sign up for a company's *** card.
  4. 5. Second level, external pilot-test of a product (usually a software) before commercial quantity production.
  5. 8. The stages every product goes through from its introduction to withdrawal from the market: (1) introduction, (2) growth, (3) maturity, and (4) decline.
  6. 10. A company in the same industry or a similar industry which is a rival against another, which offers a similar product or service.
  7. 12. Common practice where a manufacturer markets a good or family of goods under its retailer's name.
  8. 13. Processes (such as cleaning, drying, preserving) and materials (such as glass, metal, paper or paperboard, plastic) employed to contain, handle, protect, and/or transport an article.
  9. 15. If you are putting out a new product and aren't sure how it will be viewed you can have a market *** experiment to get some info from potential customers.
  10. 17. When a firm controls at least half of the market in which it operates and has no significant competition.(verb)