Marketing

4. initially anywhere a customer buys the product
6. an intermediary that brings buyers and sellers together
7. the using up of natural resources
10. the range of features that are important when designing a product
11. this enables a business to perform better than it's rivals
12. a grant given to producers to encourage supply
19. a pricing strategy often used when launching a new product to get established in the market
20. conducting business transactions online
23. alternative goods
24. electronic marketing messages
25. customers are invited to discuss products at these
28. this approach places customers at the centre of the decision -making process
29. the gathering of 'new' data
30. a small market usually within a large market
31. goods for which demand falls as income rises
32. data about attitudes and beliefs
33. the percentage added to unit costs

1. a business does this to its product to make it stand out from others
2. a pricing strategy that sets an initially high price
3. good for which demand rises as incomes rise
5. a name, sign, symbol or design feature
8. the price where supply and demand are equal
9. promotion using the media
13. a strategy used to prolong the life of a product
14. non-essential spending
15. initially the feature of a product that clearly distinguishes itself from its rivals
16. public relations can be shortened to
17. the collection of data that is already in exsistence
18. consumer goods that can be used repeatedly
21. demand is said to be this if a change in price results in an even greater change in the quantity demanded
22. 2x2 matrix that helps to analyse a product porfolio
26. goods that are purchased together
27. extra features can add this to a product