Marketing

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Across
  1. 2. carefully ensured to profit once released
  2. 8. coordination of all activities required to make a product
  3. 9. operating procedures a company will use when developing or providing a product or service
  4. 11. distinctive quality about a good or service
  5. 13. after conducting research, ideas must be evaluated
  6. 15. positive gains a customer experiences from a product
Down
  1. 1. a group of goods and services with similar characteristics in the product mix
  2. 3. once businesses choose a product they must analyze the market
  3. 4. businesses introduce their product to a test market
  4. 5. refers to how a product is used
  5. 6. the total number of product lines a business carries
  6. 7. coming up with new ideas is the first step in product development
  7. 10. consumer safety measures
  8. 12. business's acquisition of various necessary items to make products
  9. 14. designers may use a prototype