Across
- 1. lists potential customer objections and possible responses to them
- 3. an employee’s disregard for or breaking company policies such as leaving work early, taking excessive breaks, or other behaviors counterproductive for producing the expected quality and quantity of work.
- 6. stage in the buying process where a salesperson should reinforce a customer's decision
- 7. advantages or satisfaction received from a product
- 8. advertising that claims that the product is the best of its kind
- 9. obtaining a positive agreement to buy
- 15. type of closing method where the salesperson has the customer choose between two items
- 16. customer objection based on not needing the product
- 21. getting a product or brand to appear in movies, video games, etc.
- 22. a situation when different parties such as employee and company have incompatible concerns or aims. An example: an employee having two jobs in the same sector and having confidential or proprietary information for either company.
- 23. method of handling customer objections that involves asking a question to get more information
- 25. customer objection based on not wanting to buy from a specific brand
- 26. prospecting method that involves obtaining contacts from current and future customers
- 27. being open, truthful, and straightforward
- 29. approach where a salesperson welcomes a customer to the store
- 31. the picture or graphic in an advertisement
- 35. a first attempt to close the sale
- 37. the maximum number of items a salesperson should show to a customer at one time
- 40. type of closing method that should be used infrequently due to being seen as a pressure tactic
- 43. promotional mix element that involves sending marketing messages directly to the customer
- 44. advertisement medium that includes bus, billboards, car, etc.
- 48. type of closing method used when customer buying signals are strong
- 51. promotional mix element that involves paid, impersonal messages to remind, persuade, and inform
- 52. fact based reason for making a purchase
- 53. selling over the phone
- 54. a list of industry contacts to be used in searching for new customers
- 56. handling the effects of negative publicity
- 61. making a purchase based on feelings
- 62. paying money toward an event or cause in exchange for your brand being featured at the event
- 63. customer objection based on wanting to purchase the product later
- 64. someone who is affected by the decision you make
Down
- 2. a set of conduct standards that guide business decisions based on core values and vision
- 4. matching a product's features with how it can help the customer
- 5. advertisement medium that includes television and radio
- 10. the process of looking for customers and preparing for a sale
- 11. advertising for a new and innovative product
- 12. promotional mix element that involves promoting a positive company image
- 13. method of handling customer objections that involves pointing out a better feature that offsets the customer's concern
- 14. the act of adhering to a wish, command, standards, or the law
- 17. part of an advertisement that provides details
- 18. an adverse / hostile workplace action against a person because one or more of the protected characteristics.
- 19. any form of direct contact between a salesperson and a customer
- 20. part of an advertisement meant to grab the reader's attention
- 24. part of an advertisement that shows which brand made the ad
- 28. people, planet, and profit
- 30. promotional mix element that involves sales people communicating with customers directly and suggesting products
- 32. promotional mix element that includes discounts, coupons, sweepstakes, etc.
- 33. what AIDA stands for
- 34. advertisement medium that includes social media, internet, YouTube, etc.
- 36. method of handling customer objections that involves showing the customer that the product works
- 38. customer objection based on the product's cost
- 39. language that most people can understand
- 40. approach where a salesperson asks a customer if they can help them
- 41. using technology in ways unrelated to your job or its intended use
- 42. method of handling customer objections that involves turning the customer's objection into a positive product feature
- 45. techniques used to nurture customer relationships
- 46. advertisement medium that includes magazines, flyers, newspapers, etc.
- 47. advertising that promotes an idea or social cause
- 49. making something less severe, painful, or problematic
- 50. calling at random or going door to door to obtain new customers
- 55. approach where a salesperson talks to the customer about a product
- 57. type of closing method where services or gifts with purchase are offered
- 58. customers trust public relations _______ than advertising
- 59. a potential new customer or lead
- 60. advertising that compares the product of one brand to another