Marketing

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Across
  1. 2. to improve or change a product
  2. 5. related products
  3. 9. the first step of product life style
  4. 10. the physical container
  5. 13. the number of products offered
  6. 14. something that defines a seller
  7. 15. a singular model, size, or brand
  8. 17. the first physical model
  9. 18. well known companies
  10. 19. sold individually or together
  11. 20. the four steps
Down
  1. 1. two or more names that are being used
  2. 3. the name under the buissness
  3. 4. a number of products in a line
  4. 6. adding new products to an existing line
  5. 7. keeps their name to themselves
  6. 8. brands that ally with one another
  7. 11. the idea for a new product
  8. 12. brands that are known globally
  9. 16. the third step of the product life style