Across
- 3. introducing a new product to the market
- 7. how much customers are charged for a product or service
- 8. refers to one factor making another factor occur
- 9. the moral standards recognized and accepted for how individuals and organizations interact and behave
- 14. entities that transfer products from manufacturers to wholesalers and from wholesalers to retailers
- 15. potential customers who show interest in a product or service
- 18. connecting an audience with a product or service that will meet that audiences’ need
- 19. the overall image and feeling of a company and its products and/or services communicated through design
- 22. the act of generating interest in a brand, product, or service
- 23. the specific or collective content distributed by channels, or the outlets themselves that use channels to distribute their content to audiences
- 24. those who produce products
- 25. outreach with the purpose of accomplishing a determined goal and that has a larger scope than and goes beyond one-time communication
- 26. a retailer sells a product on behalf of a manufacturer or provider and keeps a portion of the sale price
- 28. small retail shop offering clothing and accessories
- 29. anyone whose opinion or approval will affect the decision to purchase a product (
Down
- 1. where a product is available for customer access; one of the 4 Ps of marketing
- 2. content pieces that present information through charts, graphics, and/or other designed elements, are also press release pieces that a company may want to share
- 4. those who actively and publicly promote a company, brand, product, and/or service
- 5. unpaid content on digital media
- 6. stores/store owners that/who sell products to consumers
- 7. the financial gain from a sale after the costs of providing the sold product have been deducted
- 10. various characteristics used to identify individuals and often applied in grouping people in determined categories
- 11. the “what” that is being marketed
- 12. messages that web servers pass to your web browser when you visit Internet sites
- 13. the positive outcomes customers receive from a product
- 15. a unique representative symbol or image
- 16. brands that do not carry the name of the company that produced the products and that are not advertised
- 17. multiple pieces of information that represent and help explain an entity, behavior, or event
- 20. small, local store operated by a family
- 21. a mode of promotional outreach that informs consumers about a brand, product, and/or service and that often communicates information about sales
- 27. statements of support from those with knowledge and experience
