Marketing

2. person’s written or spoken statement explaining the value of a product or service.
4. the imaginary people marketers target when they design ads or create content like website copy.
6. the way a company is perceived and experienced by potential customers.
7. the connection and relationship marketers build over time with their customers.
8. the process of analyzing data to determine the return on investment of a particular marketing activity.
12. This acronym stands for business-to-consumer marketing

1. a phrase that businesses use to describe the process from when a potential customer shows interest in a product or service to the point that the interaction is finished.
3. any piece of information that’s created to be viewed by an audience.
5. a type of content that presents statistics and other information in an easy-to-read, well-designed image.
9. potential buyers who have engaged with a brand in the past and are likely to make a purchase in the future.
10. call to action is a prompt that encourages website visitors to take a certain action, such as subscribing to an email newsletter or submitting a contact form.
11. business-to-business marketing.