Marketing

2. A brand that is specific to one retailer
4. A brand that can be found throughout the country
5. How strongly a customer believes in your brand
9. The stage of the product life cycle where your sales go down
12. The primary identity of your brand
14. Second stage of product life cycle
15. The stage of the product life cycle where you are growing your customer base
16. Can be the deciding factor for consumers when making a purchasing decision
17. Calculating your costs and adding a markup

1. A con is that it is not beneficial for all products
3. The amount of stages in the product life cycle
6. A pro is that it will help you recoup costs associated with development
7. Setting a low price when you first enter the market
8. A tendency of financial markets to move in a particular direction over time
10. What companies do to their brand to develop new products in new industries and markets
11. Third stage of the product life cycle
13. Embodies the creative representation of your brand