Marketing

2. A marketing strategy that focuses on selling existing products to new markets.
6. The pricing strategy where a product is initially offered at a low cost to gain market share quickly.
9. The overall evaluation of a company's strengths, weaknesses, opportunities, and threats.
11. The process of creating, communicating, delivering, and exchanging offerings that have value for customers.
12. The unique set of associations that a brand evokes in a customer's mind.
13. A marketing approach that tailors specific products and marketing strategies to individual customers.

1. A type of marketing strategy that focuses on the promotion of a product or service by creating engaging material.
3. The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.
4. The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services.
5. The collection of data and information about a market, product, or service.
7. A group of potential customers sharing similar characteristics that a business aims to reach.
8. The four Ps that make up the core of a marketing mix.
10. The stage in the product life cycle when sales growth slows or levels off.