Marketing

Edit Answers
12345678
Across
  1. 3. Dividing the market based on physical location and regional characteristics.
  2. 4. The strategy of reaching a large audience with the same marketing message.
  3. 6. Involves splitting consumers according to statistical characteristics of the population, such as age, gender, family size, religion, ethnicity and income.
  4. 8. Classifying consumers based on their attitudes, values, and lifestyle choices.
Down
  1. 1. The overall appeal of a product or service to a broad audience
  2. 2. A marketing strategy targeting a specific, well-defined segment of the market.
  3. 5. Categorizing consumers based on factors like income, occupation, and education
  4. 7. The distinctive factor that sets a product or service apart from competitors.