Across
- 2. The strategy of entering new markets with existing products or services.
- 6. The strategy of increasing market share by selling more of an existing product or service in the current market.
- 7. Short-term incentives aimed at encouraging the purchase or sale of a product or service.
- 8. The practice of measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize return on investment.
- 14. The unique benefit that a product or service provides to its customers, solving their needs or problems better than competitors.
- 17. The process of defining how a product or brand is perceived in the minds of target customers relative to competitors.
- 21. Marketing efforts that involve communicating directly with individual consumers to generate a response or transaction.
- 25. The amount of money allocated to marketing activities and initiatives within a specified period.
- 28. Unconventional and low-cost marketing tactics that rely on creativity and imagination to capture the attention of consumers.
- 30. The portion of total sales or revenue in a market that is captured by a company or product.
- 36. An assessment of a company's strengths, weaknesses, opportunities, and threats.
- 37. A factor that allows a company to outperform its competitors in the market.
- 43. The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs.
- 45. Making a product or service appear different from similar offerings in the market.
- 46. Creating a distinct image or identity for a product or brand in the minds of consumers.
- 47. The use of software and technology to automate repetitive marketing tasks and workflows, such as email marketing and lead nurturing.
- 48. The process of dividing a market into distinct groups of customers with similar needs, characteristics, or behaviors.
- 49. A concise statement that articulates how a product or brand is positioned in the minds of target customers relative to competitors
- 50. The practice of selling additional products or services to existing customers based on their previous purchases or preferences.
Down
- 1. The extent to which customers are pleased with a company's products, services, or experiences.
- 3. A business approach that focuses on identifying and meeting the needs and wants of customers effectively to achieve organizational goals and objectives.
- 4. The various ways through which companies distribute their products or services to reach consumers.
- 5. Marketing efforts aimed at leveraging social media platforms to connect with customers, build brand awareness, and drive sales.
- 9. The practice of managing communication between an organization and its publics to build and maintain a positive image and reputation.
- 10. Practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.
- 11. The process of attracting and converting new customers to purchase a product or service.
- 12. The assessment of how well marketing efforts contribute to achieving business goals and objectives.
- 13. The process of conveying information about a product or service to target customers through various channels.
- 15. The systematic gathering, recording, and analysis of data related to marketing decision making.
- 16. A marketing strategy that involves partnering with influential individuals or organizations to promote products or services to their followers.
- 18. A comprehensive document outlining a company's marketing objectives, strategies, and tactics for a specific period.
- 19. A coordinated series of marketing activities and tactics designed to achieve specific objectives within a defined timeframe.
- 20. The stages that a product goes through from introduction to decline, including introduction, growth, maturity, and decline.
- 22. The set of tactics or actions that a company uses to promote its brand, products, or services in the market.
- 23. The process of maintaining, improving, and upholding a brand's reputation and perception among consumers.
- 24. The predicted net profit attributed to the entire future relationship with a customer.
- 26. A marketing strategy focused on building long-term relationships with customers based on trust, loyalty, and mutual value creation.
- 27. The visual, verbal, and emotional attributes that distinguish a brand and shape how it is perceived by customers.
- 29. Quantifiable measures used to track and evaluate the performance of marketing campaigns, activities, and initiatives.
- 31. A specific group of consumers or businesses that a company aims to reach with its products or services.
- 32. Dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors.
- 33. The commercial value derived from consumer perception of the brand name.
- 34. The plan for delivering products or services to customers, including decisions about channels, intermediaries, and logistics.
- 35. The process of gathering, analyzing, and interpreting information about a market, including its consumers and competitors.
- 38. A marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
- 39. The degree to which customers consistently prefer one brand over others and are reluctant to switch.
- 40. A plan of action designed to promote and sell a product or service, considering factors such as target market, positioning, and competitive advantage.
- 41. Marketing that utilizes digital channels such as websites, social media, email, and search engines to reach consumers.
- 42. A plan of action for setting the price of a product or service based on factors such as cost, competition, and perceived value.
- 44. The process of evaluating the attractiveness and dynamics of a market, including factors such as size, growth, trends, and competition.