Marketing

2. the activities involved in getting goods and services to customers.
5. dividing the market by certain preferences or lifestyle choices.
8. for B2B are those from the environment in which the business exists.
9. an amount of money requested or exchanged for a product.
12. an approach to business that focuses on satisfying customers as the means of achieving profit goals.
14. for B2C are influences that come from the environment. EX: weather, store location, time of day.
15. dynamic activities that identify anticipate and satisfy customer demand while making a profit.
22. the process of communicating with potential customers in an effort to influence their buying behavior.
24. (B2B) motivators or change factors that come from outside the business.
25. influences that come from within a person or why a person has specific needs and wants.
27. dividing the market of potential customers by their personal statistics.
28. the process of dividing the market into smaller groups.
29. a system of gathering, storing and using customer data for marketing directly to customers based on their histories.

1. the plan that helps a business meet its overall goals and objectives.
3. (4 words) tracks contact and other information for current and potential customers.
4. the strategy for using the elements of product, price, place and promotion.
6. some research and planning; new purchase
7. (B2B) motivators or change factors that come from within the business itself.
10. no prior planning; spur-of-the-moment purchase
11. a great deal of research, time and planning; usually an expensive good or service.
13. a detailed description of the typical consumer in a market segment.
16. segmenting a market based on where customers live.
17. the influences that make each individual unique. EX: gender, age, race, lifestyle, etc.
18. divides a market by the relationships between customers and the good or service.
19. little thought or planning; familiar products purchases often
20. the specific group of people at which a company aims to promote its goods and services.
21. come from society in which a person lives. EX: family, peers, culture, and media.
23. anything that can be bought or sold.
26. marketing to a larger group of people who might buy a product.