Marketing

2. A small number of consumers take part in a group discussion and give their opinions.
4. Analyzing existing information gathered for another purpose but used to solve a current problem.
5. when customers are offered choices of features, the choices are known as options.
8. Studies carried out to gather new information specifically directed at a current problem.
9. there will be differences in the type and quality of service provided.
10. the simplest form of a product
13. Finding solutions to problems through carefully designed studies involving consumers.
14. if a product breaks or does not meet customer expectations, the company will repair, replace or provide a refund

1. gather information from people using a carefully planned set of questions.
3. Additions and improvements to the basic product are known as product features.
6. activities that are consumed at the same time they are produced
7. collect information by recording the actions of consumers rather than asking them questions
10. provides a unique identification for a company’s products.
11. provides protection and security for the product before it is used.
12. everything a business offers to satisfy a customer’s needs.