Marketing

1. - The factor that differentiates a product from its competitors, known as Unique Selling Proposition.
3. - A symbol or design adopted by an organization to identify its products.
5. - The process of gathering, analyzing, and interpreting information about a market.
7. - The percentage of an industry’s sales that a particular company controls.
9. - The strategy of creating an image or identity in the minds of the target market for a product.
10. - A short and memorable phrase used in advertising.
13. - The free promotion of products through media coverage.
15. - The specific group of customers at which a product or service is aimed.
16. - The process of making a product or service available to the consumer or business user.
17. - The paid, non-personal communication used to promote products.

2. - The exchange of a product for money; the action of selling something.
4. - The activities aimed at informing and persuading customers about products.
6. - A type of product manufactured by a particular company under a particular name.
8. - The practice of dividing a market into distinct groups of buyers.
9. - The goods or services offered by a business to satisfy customer needs.
10. - A framework used to evaluate a company’s competitive position by identifying its strengths, weaknesses, opportunities, and threats.
11. - A specialized segment of the market for a particular kind of product or service.
12. - The stages a product goes through from development to withdrawal from the market.
13. - The process of determining what a company will receive in exchange for its products.
14. - The process of creating a unique name, design, or symbol that identifies a product.