Marketing Reviewer

2. sales increases and the cost per customer fails as profit rise. There are more customers and competitors.
5. series of coordinated marketing efforts to promote a product or brand.
8. Goods/services offered to the target market
9. The amount added to the cost price of goods to cover overhead and profit
10. Creating a unique product to service that offers superior value compared to competitors.
11. desires for specific products or services
13. sales peak and the cost per customer is at its lowest. Profits are noew high and competitions in intense.
14. Locations and methods used to make the product available
17. Dividing a market into distinct groups
18. the difference between a product or service's selling price and the cost of production.
19. Material like text, images, or videos used to communicate with an audience.
21. To capture and hold an audience’s attention, encouraging participation.
24. Selecting one or more segments to enter
26. the act of obtaining a desired object by offering something in return.
27. trade between two parties involving at least two things of value.

1. Activities that communicate the product's value and persuade the customers to buy.
3. sales are typically low and cost per customer is high as the market takes time to accept that new product.
4. Arranging for a product to occupy a clear, distinctive place in the minds of target customers.
6. The process of searching for and finding potential buyers
7. Individuals or entities who purchase goods or services.
12. People who consume content, particularly in the context of visual media such as television, online videos, or advertisements.
14. Amount customers must pay to obtain the product
15. business outlay is high due to product development costs and the marketing budget. There is no return on investment.
16. means to provide a reward or motivation for someone to take a specific action. This can involve offering benefits or prizes to encourage behaviors such as purchasing a product or achieving a goal.
20. basic human requirements
22. Wants backed by purchasing power
23. group of individuals targeted by a marketing campaign. This includes potential customers, existing customers, and any other stakeholders who may influence or be influenced by marketing efforts.
25. profits falls as sales fall and the customer base contracts. The cost per customer remains low. marketing spend is not kept at a minimum.