MARKETING

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Across
  1. 2. Transactions between businesses
  2. 5. The process of acquiring new customers
  3. 6. Total market potential for a product or service
  4. 8. Quantifiable measurements used to assess progress toward goals
  5. 9. Financial benefit gained from an investment
  6. 10. Responsible for managing a brand
Down
  1. 1. A plan for setting product or service prices
  2. 3. Transactions between businesses and individual consumers
  3. 4. For managing customer interactions to improve customer satisfaction and loyalty
  4. 7. Product with just enough features to satisfy early customers and help validate assumptions