Marketing

1. Strategy A plan that retailers use to attract customers and increase sales, including pricing, store layout, and promotions.
4. Relations The practice of managing the spread of information between a company and the public to build a positive reputation.
5. The process of designing a company's offering and image to occupy a distinctive place in the minds of the target market.
7. Elasticity The measure of how much the quantity demanded of a product changes in response to a price change.
8. Activities designed to increase the visibility and sales of a product or service, including discounts, advertising, and events.
10. Audience The specific group of consumers a company aims to reach with its marketing efforts.
13. A marketing strategy in which a company supports an event, activity, or individual in exchange for brand exposure.
14. Marketing A form of marketing that involves collaborating with influential people to promote products or services.

2. Paid communication to promote a product, service, or brand through various channels (e.g., TV, online, print).
3. Media Online platforms where individuals and businesses create and share content or participate in social networking.
4. Placement The strategic placement of a product within media (e.g., movies or TV shows) to increase brand visibility.
6. The practice of dividing a broad consumer or business market, typically in a specific demographic, geographic, or psychographic way.
9. The practice of creating a unique name and image for a product to differentiate it from competitors.
11. Behavior The study of how individuals or groups make decisions to purchase, use, and dispose of products or services.
12. Research The process of gathering, analyzing, and interpreting information about consumers' needs and preferences.