Across
- 4. good, service, or idea
- 5. person who helps determine the marketing needs of a company, develops and implements marketing plans, and focuses on customer satisfaction
- 9. customer who buys a product for his/her own use
Down
- 1. physical item that can be touched
- 2. dynamic activities that identify, anticipate, and satisfy customer demand while making a profit
- 3. something that a person desires, but could live without
- 6. something necessary for survival
- 7. an action that is done for you, usually for a fee
- 8. concept, cause, issue, image, or philosophy