Marketing 4.1-4.5

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Across
  1. 2. Where a firm has the largest share of the market.
  2. 5. When a product's sales are at their peak.
  3. 8. Low price to gain market share.
  4. 9. Setting the price below unit cost.
  5. 11. A firm which focuses closely on the needs of the customer before making decisions regarding the product, pricing strategy and promotion.
  6. 12. Low market share, low market growth.
  7. 15. low market share, high market growth.
  8. 16. High market share, high market growth.
Down
  1. 1. Promotional methods where the firm does not use mass media agencies.
  2. 3. 7/11, Lotus's, Tops are examples of..
  3. 4. High market share, low market growth.
  4. 6. A tool that measures market share v growth.
  5. 7. Separating potential customers based on certain characteristics.
  6. 10. Characteristics of consumers include differences in gender, age.
  7. 13. A promotional method that focuses on time and originality, rather than money.
  8. 14. When a market becomes 'too competitive'.