Marketing

2. Data that is observed or collected first-hand specifically for the research project.
6. Transporting of goods and services to the consumer.
8. What are the target market’s preferences and expectations.
10. Using data and research to make marketing decisions.
12. Observing and reporting how consumers interact in a real-life setting.
13. A study in which a small group of people is interviewed informally and a moderator observes interactions.
15. The number of steps in the Marketing Research Process that include collecting data and making recommendations.
17. Collecting data through mail, telephone, online, or social networks with a pre-created questionnaire.
19. Are important to consider when designing a marketing campaign.

1. The development, design, and improvement of a good.
3. Responding to questions verbally, usually more open-ended questions than a survey, provides more in-depth information, often one-on-one or in small groups.
4. Setting a price based on perceived value and cost it takes to make the good or service.
5. A small group of customers who are brought together to serve as sounding boards for new product ideas and to offer other insights.
7. Using social media hashtags, analytics, and conversations to gather information that can be used to make business decisions.
9. The process companies use to create, communicate, and deliver value to customers, with the goal of building customer relationships and achieving business objectives.
11. Product, Price, Place, Promotion are all apart of what.
14. Pursuing leads to make sales, building relationships, and communicating value to consumers.
16. Raising brand awareness to encourage consumers to buy.
18. Getting the money needed to run a marketing campaign.