Marketing

Edit Answers
1234567891011121314151617181920212223242526272829303132333435363738394041
Across
  1. 2. The early stages of a product or services life
  2. 4. The stage in the product life cycle where sales really start to pick up
  3. 6. Something special that makes a product different from competitors.
  4. 7. Data represented in numbers
  5. 9. Starting with a low price to attract customers to a new product.
  6. 11. A named product or business that customers can easily recognise.
  7. 13. A large purchaser that buys in bulk and breaks it down
  8. 14. Where and how a product is sold to customers.
  9. 16. Someone who buys a product or service
  10. 18. Actions taken to keep a product popular for longer.
  11. 19. The amount of money customers must pay for a product.
  12. 20. The route a product takes from producer to customer.
  13. 21. A simple picture or symbol that represents a brand.
  14. 23. A price reduction to encourage customers to buy.
  15. 24. When customers talk to others about a product or business.
  16. 25. Paid promotion in media such as TV, online or print.
  17. 26. Starting with a high price for a new product, then lowering it later.
  18. 28. Collecting information about customers and competitors.
  19. 29. Often known as desk research. Finding out data that already exists
  20. 30. is the distribution of goods using a physical presence such as a shop or office.
  21. 31. Short‑term offers like vouchers or “buy one get one free”.
  22. 33. How a business communicates with customers to encourage them to buy.
  23. 34. The stages a product goes through from launch to decline.
  24. 37. Setting prices similar to rival businesses.
  25. 39. Often known as field research. Finding out data which doesn’t exist by doing it yourself
  26. 40. Managing the business’s image in the media and community.
  27. 41. The good or service a business sells to customers.
Down
  1. 1. The stage where a product or service reaches the maximum sales in its life
  2. 3. Using social media platforms to promote products.
  3. 5. Data represented in words
  4. 8. The group of customers a business aims its product at.
  5. 10. Adding up your costs and adding a mark up or margin
  6. 12. Selling products online through websites or apps.
  7. 15. The combination of product, price, place and promotion used to sell a product.
  8. 17. splitting the market for a product into different parts, or segments.
  9. 22. A pricing strategy such as buy one get one free
  10. 27. A shop or website that sells products directly to customers.
  11. 32. A business that makes or provides the service
  12. 35. Someone who buys the product and uses it
  13. 36. Paying to have a brand linked with an event, team or celebrity.
  14. 38. The stage where a product or service starts to lose sales