Marketing

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Across
  1. 4. Research conducted first-hand by a business
  2. 5. The visual and functional design of a product’s container
  3. 10. A method of primary research involving face-to-face questions
  4. 13. The process of identifying and satisfying customer needs profitably
  5. 15. Selling goods directly to consumers online
  6. 17. A method of advertising using social media platforms
  7. 19. A pricing method adding a percentage to cost
  8. 21. A strategy focusing on a small, specialized segment of the market
  9. 22. Selecting a small group to represent the whole population
  10. 23. A method of promotion offering discounts or free samples
Down
  1. 1. A pricing method based on competitors’ prices
  2. 2. The proportion of total market sales held by one business
  3. 3. A pricing method where a low price is set to enter a market
  4. 6. The four elements of marketing strategy
  5. 7. A pricing method where a high price is set initially
  6. 8. The perception customers have of a product
  7. 9. A reason why consumer spending patterns change over time
  8. 11. Dividing a market into groups based on age, income, or lifestyle
  9. 12. A factor that makes markets more competitive
  10. 14. A stage in the product life cycle after growth
  11. 16. A strategy to prolong a product’s life cycle
  12. 18. A strategy targeting a large audience with one product
  13. 20. Research using existing data sources