Across
- 2. Where producers and consumers come together to buy and sell goods and services.
- 6. What makes a business’s product or service different from competitors
- 7. Information that has already been collected by other businesses.
- 12. Methods of prolonging the product life cycle to extend the life of a product
- 17. The group of potential customers chosen to take part in market research
- 19. Deciding what price to charge, based on the cost of production and an appropriate profit margin.
- 22. A method of gaining market research data, which can be conducted on line, face to face, via the post or over the phone.
- 23. The amount of money charged by a business for a good or service
- 27. The final intermediary in the distribution process who sell the product to the customer
- 28. First-hand information gathered by a business about existing and potential consumers.
- 29. Using handheld technology to promote and sell a product or service
- 32. A way of monitoring sales of a product over time.
- 33. Products that business produce that are tangible.
- 35. Where a consumer of a business desires a product and has the money to pay for it.
- 36. The segment that a business aims at with their marketing activities.
- 38. What an individual must have in order to survive
- 39. A product in the portfolio in a low growth market with low market share
- 41. Data that can be easily expressed numerically in graphs and charts.
- 42. Using websites and the internet to promote and sell a good or service
- 43. data Results of research that is based on opinions, attitudes and beliefs.
- 44. A product in the portfolio in a low growth market with high market share.
- 45. A method market research where information is gained directly from a customer or potential customer.
Down
- 1. An opportunity for a business to provide a good or service that is not currently available
- 3. The person or business that use the product or service.
- 4. Direct selling using telephone contact.
- 5. The 4 P’s
- 8. What an individual would like but does not need in order to survive
- 9. The range of products that a business sells.
- 10. A name, term, sign or symbol used to differentiate a business’s products from competitors.
- 11. Where the price of a product is decided by comparing it to its rivals.
- 13. A method of classifying a business’s product portfolio by market share and market growth.
- 14. Selling a good at less than its cost to make to encourage customers to buy other goods at the same time.
- 15. A product in the portfolio in a high growth market but with low market share.
- 16. The percentage of total sales of a particular product or service that a business has.
- 18. In depth market research where discussions take place with a group of potential or actual consumers.
- 20. The process of designing and testing a new product ready to launch into a market
- 21. The people who purchase a product or service from a business (not always the consumer)
- 24. How the product or service gets from the producer to the consumer
- 25. Dividing a market into groups of potential customers with similar needs.
- 26. Launching a new product with a low price to attract customers and gain market share.
- 28. Charging a high price for a new, desirable product, to recover research and development costs.
- 30. Other businesses that produce the same or similar goods or services
- 31. The total number or value of sales from all firms in a market for a product or service.
- 34. A product with high growth and high market share
- 37. Information from existing and potential consumers about their reaction to a product or service
- 40. An intermediary between the producer and (usually) the retailer.