Marketing

3. Framework analysing macro-environmental factors
5. Immediate external forces such as suppliers and competitors
8. The controllable environment within a firm
10. A sampling method where every member of the population has a known chance of being selected
13. A mutually beneficial trade between parties
15. The mental space a brand occupies relative to competitors
16. A subset of a population used for research analysis.
18. A guiding marketing philosophy used by an organization
20. Data previously gathered for another purpose
21. The process of creating, communicating, and delivering value to satisfy customer needs profitably
22. A good or service offered to satisfy customer needs

1. A segmentation base focusing on lifestyle, attitudes, and personality
2. Distinct customer groups formed through shared characteristics
4. The origins from which market research data is obtained
6. The benefit a customer receives relative to cost
7. A narrowly focused market segment with unique needs
8. A service characteristic meaning it cannot be touched or seen
9. The specific segment a firm chooses to focus on
11. The level of a product that includes added services such as warranties, installation, and support
12. Actions taken by consumers during the buying process
14. Competitive pressures shaping industry attractiveness
17. The creation of perceptual maps comparing brand positioning
19. Data collected firsthand for a specific research purpose