Marketing

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Across
  1. 5. The stages a product goes through: introduction, growth, maturity, and decline.
  2. 6. The tendency of customers to continue buying the same brand repeatedly.
  3. 7. A feature or benefit that makes a product different from competitors' products.
Down
  1. 1. The way customers perceive and feel about a company or its products.
  2. 2. The combination of product, price, place, and promotion strategies used to market a product.
  3. 3. Methods used to extend the life of a product in the maturity stage (e.g., new packaging, new markets).
  4. 4. The container or wrapper that protects a product and communicates information to consumers.
  5. 5. The good/service offered by a business to satisfy customer needs.
  6. 6. The distinctive word, phrase, or symbol that identifies a company's product.