Across
- 5. : Marketing roadmap
- 10. : Creating new products
- 12. : Communication with customers
- 13. : Stages of product
- 14. : Setting product price
- 15. : Making goods available
- 17. : Final buyer
- 18. : Short-term buying incentive
- 19. : Amount paid
- 20. : Product identity
Down
- 1. : Process of satisfying customer needs
- 2. : Route to customer
- 3. : Dividing market
- 4. : Product image
- 6. : First P of marketing mix
- 7. : Value perceived by buyer
- 8. : Building loyalty
- 9. : Paid promotion
- 11. : Researching markets
- 16. : Selected customer group