Across
- 2. The standard of a product’s performance
- 3. The key idea communicated in promotion
- 4. A unique aspect that differentiates a product
- 7. The range of products a business sells
- 9. The stages a product passes through over time
- 10. Online promotional activity
- 13. A business that sells goods to consumers
- 14. The route a product takes from producer to consumer
- 15. The system that moves goods from source to customer
- 19. Funding an event or activity for exposure
- 20. The movement and storage of goods
- 23. The aesthetic and functional features of a product
- 24. A high price used to signal quality
- 25. A characteristic of a product
- 26. An intermediary that negotiates sales on behalf of producers
- 27. The physical container or wrapping of a product
- 31. A pricing strategy that sets a low initial price to enter a market
- 32. Selling through direct interaction with customers
- 35. Platforms used to promote products digitally
- 37. A high initial price used to maximise early profit
- 38. A place where goods are sold
- 39. The stock held by a business
Down
- 1. Short‑term incentives to boost sales
- 5. A price designed to influence customer perception
- 6. The difference between cost and selling price
- 8. An intermediary that buys in bulk and sells to retailers
- 11. The movement of goods between locations
- 12. A facility used to store goods
- 16. Media coverage not directly paid for
- 17. A price set below cost to attract customers
- 18. A name or symbol that distinguishes a product
- 21. A price set in line with rivals
- 22. A strategy to prolong the lifecycle of a product
- 28. A price calculated by adding a mark‑up to production cost
- 29. Paid communication to inform or persuade customers
- 30. A price that changes frequently based on demand
- 33. The intended audience for promotion
- 34. The responsiveness of demand to price changes
- 36. The introduction of new ideas or products