marketing

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Across
  1. 2. -The point at which total revenue equals total cost—no profit or loss.
  2. 3. -Entering into new markets with new products, often to reduce risk if a product enters decline.
  3. 8. – when consumers recommend a product to others verbally or online.
  4. 11. – dividing a broad market into smaller groups with shared characteristics.
  5. 15. – words or phrases that encourage consumers to act immediately (e.g., “Buy now”).
  6. 16. – a short description of how a product is distinct in the minds of consumers.
  7. 18. – the tendency of consumers to continuously buy the same brand.
  8. 19. -The first stage where a product is launched into the market. Sales are low, marketing costs are high, and profits are usually negative or low.
  9. 20. -consumers who adopt the product late, often during the decline stage.
  10. 21. – the stages a product goes through: introduction, growth, maturity, and decline.
  11. 23. -Introducing variations (e.g., new flavors, sizes) of an existing product to extend its life.
  12. 26. – the unique benefits a company promises to deliver to customers.
  13. 28. – a measure of how profitable a marketing activity is.
  14. 29. -The official introduction of a product to the market. Requires significant marketing and distribution efforts.
  15. 30. – making a product stand out from competitors through unique features.
  16. 31. -The larger group of average consumers who adopt a product in the maturity stage.
  17. 33. – a unique feature or ability that gives a company an edge over rivals.
  18. 34. -Sales and profits begin to fall due to market saturation, technological changes, or shifting consumer preferences. Companies may phase out the product or revamp it.
  19. 35. – the percentage of people who take a desired action (e.g., buying after clicking an ad).
  20. 36. -A strategy to increase market share by selling more of the existing product in the current market.
Down
  1. 1. -Consumers who are among the first to purchase a new product. Important during the introduction stage.
  2. 4. – the ability of a company to keep its customers over time.
  3. 5. -The difference between sales revenue and costs. Margins are usually thin in the introduction stage and improve in growth.
  4. 6. – the value and strength a brand adds to a product or service.
  5. 7. -Changing the brand’s appearance or messaging to revive interest in a declining product.
  6. 9. -Sales peak and growth slows. The market becomes saturated, competition is intense, and pricing strategies may be adjusted to maintain market share.
  7. 10. -Improving existing products or creating new versions to extend the product’s life cycle.
  8. 12. – coordinating different promotional tools to deliver a unified message.
  9. 13. – a strategy that encourages people to share a marketing message quickly online.
  10. 14. – connecting a brand with customers’ emotions to build strong relationships.
  11. 17. -The total number of units sold during a specific period—used to track product performance.
  12. 22. -The process of discontinuing a product when it is no longer profitable or relevant.
  13. 24. -The range of products a company offers. Helps balance products at different life cycle stages.
  14. 25. -Expanding the market by selling the product in new geographic areas or to new segments.
  15. 27. -Sales increase rapidly as the product gains market acceptance. Profits rise, competitors may enter the market, and marketing focuses on brand building.
  16. 32. and Strategy Terms