Marketing 5 EOCA Review

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Across
  1. 4. Obtaining resources is an __________ activity in business.
  2. 6. Small businesses are important to the economy because they create _________ opportunities.
  3. 7. When marketers sort customers psychographically, they divide them by
  4. 8. A salesperson's most accessible resource person for product information is usually a
  5. 9. To be successful in selling, a salesperson should know the unique ________ of the products they sell.
  6. 11. An executive summary and financial plan are parts of a ____________.
  7. 12. Increase sales by 5% is an example of a marketing ________
  8. 16. Entrepreneurial discovery is an important process in a free enterprise economic system because an entrepreneur or small-business owner can satisfy an unmet __________.
  9. 18. Before a business can develop the marketing strategies for its marketing plan, it must set its marketing __________.
  10. 19. To obtain more of the market share, Morrison Snack Foods begins to sell its potato chips and crackers to Quickster Convenience Stores in Seattle, Washington, and its surrounding communities. This is an example of a company implementing a marketing __________ in relation to the marketing-mix element of place.
  11. 21. A potted plant is a ________ product.
  12. 22. "What resources do we lack?" is a question that a business might ask when it wants to evaluate its ___________.
  13. 23. Many business professionals say that the ability to sell your _________ is the most critical skill for employees.
Down
  1. 1. Elissa starting a company where she develops a new app is an example of:
  2. 2. When a customer buying an appliance, piece of electronics, or vehicle asks questions about repairs, the salesperson should explain features and benefits relating to its
  3. 3. When setting marketing objectives, a business should make sure that they are:
  4. 5. When generating ideas for new businesses, entrepreneurs often look for ways to solve:
  5. 10. Looking at problems from various points of view helps a small-business owner develop creative _________.
  6. 13. Brand promise connects to customers on a(n) __________ level.
  7. 14. A __________ analysis determines when revenues equal costs.
  8. 15. Charise is considering how much to charge for her small business’s products. Charise is involved in:
  9. 16. Part of the business plan that contains the history of the business
  10. 17. When salespeople correctly identify customer needs, the business should experience less______ of products.
  11. 20. Lack of exposure to others' _________ is a disadvantage of brainstorming alone.