Marketing 7 Test

8. outlines how a business will present it's product and how it will do in the marketplace
12. comp. where businesses offer the same product
15. businesses emphasize factors other than prices
16. process of dividing a large group of people into smaller groups based on characteristics
17. intelligence gaining comp. market info
18. image of a product in consumers mind vs others competitors
19. divides consumers into groups depending on specific values/benefits they expect to receive from the product

1. peoples interests/values
2. directs companies marketing mix at a large and heterogeneous group of consumers
3. total revenue that can be obtained from a market segment
4. offer different products, but satisfy the same needs
5. illustrates how the population of the US is described by using two demographic characteristics - income/schooling
6. dividing consumers into markets based on where they live
7. businesses try to hook you with their prices
9. identified market with excellent potential based on careful research
10. how frequently consumers use products/how much product is used
11. images consumers have of competing products
13. exhibitions where companies showcase their products
14. portion of the total market