Marketing a business revision crossword

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Across
  1. 5. A form of physical evidence for businesses that sell online - customer _______.
  2. 6. The process of dividing a market into different groups of consumers that share similar characteristics.
  3. 7. A downside of using direct distribution channels is having high costs related to this.
  4. 9. A common marketing objective is to increase customer _________.
  5. 12. Information used in market research that has already been collected for some other purpose.
  6. 13. Effective marketing will help in achieving this business objective - increased _________.
  7. 17. A business may use this pricing strategy to suggest to potential customers that the product is of high quality.
  8. 19. Often considered when a business is determining the demographic characteristics of its target market.
  9. 20. Operating environment factor that a business should differentiate its marketing strategy from.
  10. 21. The unique set of values a business seeks to portray to its customers - brand _______.
  11. 22. Internal environment factor that are key to marketing as they are the face of the business so they can directly impact how customers perceive a business.
Down
  1. 1. An example of a consumer trend is an increase in _____________.
  2. 2. A downside of this promotional strategy is it will often have high staffing and training costs.
  3. 3. A form of market segmentation that includes lifestyle, personality, hobbies, attitude and social class.
  4. 4. Part of the product element of the marketing mix and involves consideration of both tangible and intangible elements of buying a product.
  5. 8. A benefit of having a well-known brand is that it helps create _______.
  6. 10. The process of identifying customer needs and wants and implementing strategies that attract, satisfy and retain customers while helping a business achieve its objectives.
  7. 11. A specific group of consumers that a business aims its marketing efforts towards.
  8. 14. This macro environment factor may result in a business emphasising lower prices due to reduced consumer spending.
  9. 15. The image a business creates for its product compared with competitors - product ________.
  10. 16. A social factor which can influence the purchasing decisions of consumers.
  11. 18. A primary data collecting method.