Across
- 3. an announcement board located in a hotel lobby and other locations on a lodging property
- 5. in terms of marketing anything that a business sells; includes goods and services
- 7. information about a company or product that appears in the media that is not paid for by the company
- 9. a program that rewards frquent customers with free or lower priced products
- 11. ads that appear on paper
- 12. an activity that is done for another person
- 13. a document that lists the marketing goals of the business and describes how these goals will be achieved
- 15. a promotional message about a product that is paid for by an identified sponser
Down
- 1. a type of print advertising that apppears on a large outdoor panel
- 2. satisfied customers who return to the business again and again
- 4. the type or promotion that occurs when a representative of the company speaks directly with the customer about the product
- 6. research that is done to learn about the market and potential customers
- 8. developing products that meet customer needs and promoting those products so that customers will buy them
- 10. product price place promotion
- 14. telling customers about a product or the company that offers it