MARKETING AUDIT 17.04

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Across
  1. 4. the term for marketing aimed at strengthening communications and media saturation
  2. 6. the main goal of territorial marketing for external audiences
  3. 8. type of marketing involves management decisions that influence the success of territorial initiatives
  4. 11. marketing type focuses on developing regional framework
  5. 13. type of image is based on outdated historical associations
  6. 15. principle focuses on innovation and creative approaches in territorial marketing
Down
  1. 1. type of analysis compares best practices to improve territorial marketing
  2. 2. what does a positive brand cause in consumers' minds
  3. 3. the name of the process that forms a long-term map of regional specialization
  4. 5. principle involves state-level control and audit of marketing efforts
  5. 7. what must regions establish to differentiate themselves from others
  6. 9. the end goal of territorial marketing?
  7. 10. Which analysis evaluates strengths, weaknesses, opportunities, and threats
  8. 12. the term for a territory’s ability to have advantages over competitors
  9. 14. the term of image that develops in the minds of people living in the territory of the city