Marketing Basics Review

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Across
  1. 7. Market where businesses and organizations purchase items for professional use
  2. 11. The function of marketing that involves informing, persuading, and reminding potential customers about a good or service
  3. 12. The function of marketing that involves the developing, maintaining, and improving of products and services
  4. 16. Type of utility that involves making a product or service from raw materials
  5. 17. Takes place whenever something is sold
  6. 19. The idea that businesses should produce products and services that meet customers' needs
  7. 21. The function of marketing that involves providing customers with products and services
Down
  1. 1. The function of marketing that involves managing information about customers, trends, and the competition
  2. 2. The function of marketing that involves getting products to customers
  3. 3. A tangible item a customer can buy
  4. 4. The function of marketing that involves the targeting and planning of marketing strategies
  5. 5. In order to be considered part of a market, a consumer must be willing and _________ to buy the product
  6. 6. Type of utility that involves communicating information about the product to customers
  7. 8. Something a customer can purchase that is intangible
  8. 9. The process of planning, pricing, promoting, selling, and distributing products and services to satisfy customers’ needs and wants
  9. 10. The function of marketing that involves choosing what to charge for products and services
  10. 13. Market where everyday people purchase items for personal use
  11. 14. Type of utility that takes place when a product or service is purchased
  12. 15. Utility is the _________ added to a product or service
  13. 18. Type of utility that involves having products and services where customers want them
  14. 20. Type of utility that involves having products and services available when customers want them