Marketing BUS MGMT

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Across
  1. 2. A brief overview of a business plan
  2. 6. Legal protection for ideas, concepts, and inventions
  3. 7. Businesses involved in marketing activities
  4. 10. How a product is priced and perceived by consumers
  5. 13. A television or video advertisement
  6. 18. Relationship between product availability and consumer desire
  7. 22. The good or service a business sells
  8. 23. Actions that move products to customers
  9. 25. Advertising through newspapers and magazines
  10. 30. Where and how a product is distributed
  11. 31. A market controlled by one seller
  12. 33. Businesses competing for the same customers
  13. 37. Advertising and promotional activities
  14. 41. Collecting information about customers and markets
  15. 42. Advertising on social media platforms
  16. 43. Grouping customers by age, gender, income, or education
  17. 44. A statement explaining a company’s purpose
  18. 45. Introducing and promoting a new product
  19. 46. Businesses that help distribute products
  20. 47. Grouping customers by buying behavior
Down
  1. 1. Using more than one distribution channel
  2. 3. Moving products from consumers back to producers
  3. 4. Hiring skilled and qualified employees
  4. 5. A plan outlining a company’s income and expenses
  5. 8. Improving business performance or operations
  6. 9. Large outdoor advertisements
  7. 11. Selling directly to consumers
  8. 12. Online platforms used for communication and promotion
  9. 14. A specific group of consumers a business aims to reach
  10. 15. Building long-term connections with customers
  11. 16. A name that identifies a product or company
  12. 17. Strengths, Weaknesses, Opportunities, and Threats
  13. 19. Government limits placed on prices
  14. 20. Individuals involved in marketing and selling
  15. 21. Buying rival businesses
  16. 24. Protects creative works like books and music
  17. 26. Protects logos, symbols, and brand names
  18. 27. Paths used to move products to consumers
  19. 28. Grouping customers by lifestyle, values, and interests
  20. 29. Expands trade and exposes countries to goods and services
  21. 32. The amount customers pay for a product
  22. 34. Dividing a market into smaller groups
  23. 35. Protects confidential business information
  24. 36. Product, Place, Price, and Promotion
  25. 38. Plans a business uses to reach customers
  26. 39. Creating new or improved ideas
  27. 40. Grouping customers by location