Across
- 2. A brief overview of a business plan
- 6. Legal protection for ideas, concepts, and inventions
- 7. Businesses involved in marketing activities
- 10. How a product is priced and perceived by consumers
- 13. A television or video advertisement
- 18. Relationship between product availability and consumer desire
- 22. The good or service a business sells
- 23. Actions that move products to customers
- 25. Advertising through newspapers and magazines
- 30. Where and how a product is distributed
- 31. A market controlled by one seller
- 33. Businesses competing for the same customers
- 37. Advertising and promotional activities
- 41. Collecting information about customers and markets
- 42. Advertising on social media platforms
- 43. Grouping customers by age, gender, income, or education
- 44. A statement explaining a company’s purpose
- 45. Introducing and promoting a new product
- 46. Businesses that help distribute products
- 47. Grouping customers by buying behavior
Down
- 1. Using more than one distribution channel
- 3. Moving products from consumers back to producers
- 4. Hiring skilled and qualified employees
- 5. A plan outlining a company’s income and expenses
- 8. Improving business performance or operations
- 9. Large outdoor advertisements
- 11. Selling directly to consumers
- 12. Online platforms used for communication and promotion
- 14. A specific group of consumers a business aims to reach
- 15. Building long-term connections with customers
- 16. A name that identifies a product or company
- 17. Strengths, Weaknesses, Opportunities, and Threats
- 19. Government limits placed on prices
- 20. Individuals involved in marketing and selling
- 21. Buying rival businesses
- 24. Protects creative works like books and music
- 26. Protects logos, symbols, and brand names
- 27. Paths used to move products to consumers
- 28. Grouping customers by lifestyle, values, and interests
- 29. Expands trade and exposes countries to goods and services
- 32. The amount customers pay for a product
- 34. Dividing a market into smaller groups
- 35. Protects confidential business information
- 36. Product, Place, Price, and Promotion
- 38. Plans a business uses to reach customers
- 39. Creating new or improved ideas
- 40. Grouping customers by location
