Across
- 2. the study of human population in terms of size, density, location, age, gender, race, literacy and occupation.
- 4. these are the rival business firms
- 7. objectives a firm wants to attain are called ___
- 9. _______= total customer benefits - total customer costs
- 10. is the process of dividing a heterogeneous market into homogeneous sub unit
- 12. who provides raw materials, components and semi-finished goods to be used in production or even sell finished products of the organization?
- 14. when a business is successful it earns___
- 15. marketing mix is a _____ concept
- 17. building up a ____ image is very important for a firm
- 18. these are intangible goods which are performed exclusively for different customers
- 19. the first P of marketing mix
- 20. marketing begins and ends with___
Down
- 1. marketing mix is the ____ of marketing process.
- 3. the last P of marketing mix is
- 5. what reflect the realities of life?
- 6. the T in STP stands for?
- 8. macro environment is also known as
- 11. All the 4 P’s make up the ___
- 13. market consists of actual buyers and _____ buyers
- 16. includes advertising, public relation, personal selling