Across
- 9. product carried by as many outlets as possible
- 10. improve efficiency in performing channel functions and achieving greater marketing effectiveness
- 11. employing two or more different types of channels for the same product
- 14. can be vertical or horizontal
- 15. sometimes called omnichannel marketing
Down
- 1. supplier automatically delivers the appropriate items
- 2. reduces waste in landfills and lowers operating costs for companies
- 3. products carried by select outlets in a geographic area
- 4. interrelated costs - changes in one affect the other
- 5. product carried by one retailer
- 6. the right product in the right amount at the right time at the lowest cost
- 7. conflict resulting from ignoring a channel member
- 8. make possible the flow of products from a producer to a buyer
- 12. various firms involved in delivering products to consumers
- 13. satisfying users in terms of time, dependability, communications, and convenience