Marketing Chapter 1

3. Identifies target markets and sets marketing mix choices that focus on those markets.
8. A type of summary that provides a brief overview of the entire marketing plan.
9. The process of classifying people who form a given market into even smaller groups.
11. Grouping people with similar attitudes, interests, and opinions, as well as lifestyles and shared values.

1. An expectation for performance that reflects the plan’s objectives.
2. A type of income that describes the money left after taking out taxes.
3. The study of the internal and external factors that affect marketing strategies.
4. Statistics that describe a population in terms of personal characteristics, such as age, gender, income, marital status, and ethnic background.
5. A type of income that describes the money left after paying for basic living necessities, such as food, shelter, and clothing.
6. Segmentation of the market based on where people live.
7. The projection of probable, future sales in units or dollars.
9. An assessment that lists and analyzes the company’s strengths, weaknesses, opportunities, and threats.
10. A type of marketing that uses a single marketing strategy to reach all customers.
11. Scanning of outside influences on an organization.