Marketing Chapter 1 Review

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Across
  1. 3. goods and services are purchased by businesses to use for operations
  2. 5. what makes a product or service valuable to a consumer
  3. 7. what takes place when a consumer makes a purchase
  4. 12. The four basic marketing strategies (4 Ps)
  5. 13. how businesses inform consumers about their product
  6. 15. businesses need to produce products that satisfy customer's wants and needs
  7. 16. created when a product or service is purchased
  8. 17. where consumers can purchase a product
Down
  1. 1. group of people identified as most likely to become customers
  2. 2. goods and services are purchased by every day people
  3. 4. created when products and services are available in a location that is convenient for customers
  4. 6. intangible items of value that satisfy customers needs and wants
  5. 8. how much money is exchanged for a good or service
  6. 9. created when products and services are available when it is convenient for customers
  7. 10. tangible items of value that satisfy consumers needs and wants
  8. 11. created when raw goods are made into a product or service
  9. 14. what a business sells