Across
- 2. Something that is entirely new or changed in an important and noticeable way
- 4. Individuals or socially related groups who purchase products for personal consumption
- 5. companies and organizations that purchase products for the operation of a business or the completion of a business activity
- 7. The quantity of a product or service needed by a business in order to operate at a level that will meet the demand of it's customers
- 9. The legal protection of the words or symbols for use by a company
- 10. The quantity of a product or service needed to meet the needs of a customer
Down
- 1. A group of similar products with slight variations in the marketing mix to satisfy needs in a market
- 3. The complete set of all products a business offers to its market
- 6. A well-known name or symbol established by one company and sold for use by another company to promote its products
- 8. Anything tangible offered to a market by a business to satisfy needs