Marketing - Chapter 10 - Pricing

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Across
  1. 3. price _______ can happen when new models will be available or the product is not selling well
  2. 4. a type of product mix pricing strategy which combines several products at a reduced price
  3. 7. a type of price adjustment stratgey which is used when a company sells a product at two or more prices even though the difference is not based on cost
  4. 8. a type of product mix pricing strategy which refers to products with little or no value produced as a result of the main product
  5. 11. a type of product mix pricing strategy which takes into account the cost differences between products in the line, customer evaluation of their features, and competitors’ prices
  6. 13. a type of price adjustment stratgey which is used for customers in different parts of the country or the world
  7. 15. a type of costing which starts with an ideal selling price and then targets costs that will ensure that the price is met
  8. 16. a type of price adjustment stratgey where prices are set in a specific country based on country-specific factors
  9. 17. a type of price adjustment stratgey where prices are temporarily priced below list price or cost to increase demand
Down
  1. 1. a type of market pricing strategy in which a marketer sets a relatively high price for a product or service at first, then lowers the price over time
  2. 2. a type of price adjustment stratgey which reduces prices to reward customer responses such as paying early or promoting the product
  3. 5. a type of price adjustment stratgey which occurs when sellers consider the psychology of prices and not simply the economics
  4. 6. a type of product mix pricing strategy which involves products that must be used along with the main product
  5. 9. a type of price adjustment stratgey where prices are adjusted continually to meet the characteristics and needs of the individual customer and situations
  6. 10. another market pricing strategy where a low initial price is set to penetrate the market quickly to gain market share
  7. 12. a type of product mix pricing strategy which takes into account optional or accessory products along with the main product
  8. 14. in terms of price change, price __________ when a product is "hot"
  9. 17. the only element in the marketing mix that produces revenue