Marketing - Chapter 10 - Pricing

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Across
  1. 1. a type of price adjustment stratgey where prices are adjusted continually to meet the characteristics and needs of the individual customer and situations
  2. 6. a type of market pricing strategy in which a marketer sets a relatively high price for a product or service at first, then lowers the price over time
  3. 11. price _______ can happen when new models will be available or the product is not selling well
  4. 12. another market pricing strategy where a low initial price is set to penetrate the market quickly to gain market share
  5. 13. a type of price adjustment stratgey which is used for customers in different parts of the country or the world
  6. 14. a type of product mix pricing strategy which involves products that must be used along with the main product
  7. 15. a type of price adjustment stratgey which occurs when sellers consider the psychology of prices and not simply the economics
  8. 17. a type of price adjustment stratgey where prices are temporarily priced below list price or cost to increase demand
  9. 18. a type of costing which starts with an ideal selling price and then targets costs that will ensure that the price is met
Down
  1. 2. in terms of price change, price __________ when a product is "hot"
  2. 3. a type of price adjustment stratgey which reduces prices to reward customer responses such as paying early or promoting the product
  3. 4. the only element in the marketing mix that produces revenue
  4. 5. a type of product mix pricing strategy which takes into account the cost differences between products in the line, customer evaluation of their features, and competitors’ prices
  5. 7. a type of price adjustment stratgey which is used when a company sells a product at two or more prices even though the difference is not based on cost
  6. 8. a type of product mix pricing strategy which refers to products with little or no value produced as a result of the main product
  7. 9. a type of product mix pricing strategy which combines several products at a reduced price
  8. 10. a type of price adjustment stratgey where prices are set in a specific country based on country-specific factors
  9. 16. a type of product mix pricing strategy which takes into account optional or accessory products along with the main product