Marketing chapter 1

2. the use of currency as a recognized medium of exchange
3. the prospective customers a business wants to serve and the location of those customers
4. of labor concentrating effort on one thing or a few related activities so that they can be done well
7. using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotion of a product or service
11. anything offered to a market by the business to satisfy needs, including physical products, services, and ideas
12. the locations and methods used to make the product available to customers
14. involves developing, implementing, and evaluating the plans and activities of a business

1. not relying on others for the things you need to survive
3. blending of the four marketing elements (product, (placement) distribution, price, and promotion) by the business
5. the creation and maintenance of satisfying exchange relationships
6. the business function that creates or obtains products or services for sale
7. offering products produced or manufactured by others for sale to customers
8. the ongoing activities designed to support the primary function of a business and keep it operating efficiently
9. market a location where people bring products to be conveniently exchanged
10. the actual amount customers pay and the methods of increasing the value of the product to the customers
13. exchanging products or services with others by agreeing on their values without using money