Marketing Chapter 13/14

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Across
  1. 3. Marketers often try to ____ their competitors’ prices.
  2. 4. of sale- the conditions governing a sale
  3. 6. Objectives - the goals that tell what a marketer what’s to achieve through pricing
  4. 10. customer - Metrics which measure market share, cost of acquiring new customers, customer awareness levels, and brand awareness
  5. 11. - items held in storage
  6. 12. Retention - Metrics which measure customer retention rate, customer abandonment rate, brand loyalty, return visits and the likelihood to refer a brand
  7. 14. market share - goal is to increase the company's market share of a product
  8. 16. sales - offering the lowest price possible to get the largest number of customers to buy the product
  9. 18. - metrics which measure ease of use, customer satisfaction, ease of learning a product, and first-time user satisfaction
  10. 19. processing - Receiving and filling orders
  11. 21. pricing - a set of pricing techniques used to create an image of a product and to entice customers to buy
  12. 22. competition - a company sets its prices in relationship to the prices charged by the competition
  13. 23. pricing - offers a reduction from the regular or list price of the product.
  14. 25. chain - a channel of distribution
  15. 27. point - Product equals the cost to make a product
Down
  1. 1. - another term for agent
  2. 2. of Investment - 5th common pricing objective
  3. 5. - The money a business takes in for the products it sells
  4. 6. distribution - physical movement of goods in the distribution channel
  5. 7. - a business that buys products from a producer then sells the product to final customer in the consumer market
  6. 8. on investment - also known as ROI
  7. 9. - the businesses between the original source and the customer are called
  8. 13. - Practical standpoint, price has a huge effect on sales and ______.
  9. 15. - the better a company is at using its investments, the more profit it will make and the _____ its ROI will be.
  10. 17. - a business that buys products from a producer and then sells to another business
  11. 18. war - When one company lowers its price, if local competitors are matching prices.
  12. 20. - A company's goal might be to increase its market share from ten percent to ______ percent
  13. 24. - are commonly used to reduce the price of a product, yet allow the price to rise later
  14. 26. pricing - displaying the price of an item based on a standard unit of measure such as grams or meters.
  15. 28. - intermediary who brings buyers and sellers together