Marketing Chapter 17

1. Used to convince prospects to select its Products or Services instead of a competitor's brand
4. A type of advertising directed to a targeted group of prospects and customers rather than to a mass audience.
8. Certificates that entitle customers to cash discounts on goods or services.
9. Low-cost items given to consumers at a discount or for free.
10. Bringing news or newsworthy information about an organization to the public's attention.
13. All marketing activities - other than personal selling, advertising, and public relations - that are used to stimulate purchasing and sales.
15. Used to create a favorable image for a business, help it advocate for change, or take a stand on trade or community issues.
17. To convince a retailer to stock the products being promoted.
18. Activities that help an organization influence a target audience.

2. Used to inform people about their Products and Services
3. An announcement that is sent to the appropriate media outlets.
5. A form of non-personal promotion that companies PAY to promote ideas, goods or services in a variety of media outlets.
6. strategies that encourage customers and prospects to buy a product or service.
7. A combination of strategies and a cost-effective allocation of resources.
10. Involve sales promotional arrangements between two or more retailers or manufacturers.
11. Sales promotion activities designed to get support for a product from manufacturers, wholesalers and retailers.
12. Incentives that encourage customers to buy products or services.
14. Directs promotions towards consumers - designed to create customer interest and demand.
16. Used to promote many products because they create customer excitement and increase sales.